AKRIS

AKRIS, “Women With Purpose” lunch

Client's objective

During the Monte Carlo Television Festival, AKRIS wanted to organize an exclusive and prestigious lunch that fully embodied the brand's values: elegance, commitment, and female influence.

The challenge was to highlight their ‘Women with Purpose’ initiative and bring together inspiring women from the cultural, media, institutional, and Monegasque spheres in a setting befitting the AKRIS image, while maintaining a high level of protocol, particularly in the presence of H.S.H. Princess Charlene of Monaco.

Monaco Mediax solutions

Monaco Mediax supported AKRIS in the overall design and orchestration of this exceptional event.

• Selection of the Café de Paris as an iconic venue, combining elegance, discretion, and prestige, perfectly in line with the brand's DNA
• Creation, management, and coordination of the guest list, including international personalities from the Festival and influential figures from the Principality
• Management of protocol and close coordination with the department of the Prince's Palace, including a preliminary inspection visit
• Development of a precise official schedule, validated in advance and followed thoroughly on the day of the event.

Guests of honor included Robin Wright, Judith Light, Mireille Dumas, Sarah Rafferty, and Rola Bauer.