SPORTEL Asia’s fully integrated format will encourage “continuous” networking opportunities as sports media and technology leaders gear up for the event’s first edition in Singapore since 2018. Orchard Hotel Singapore will host the gathering on March 24-25 in the heart of the Tanglin district, which offers everything from the vibrant retail, dining and entertainment experiences of the tree-lined Orchard Road boulevard to the tranquility of the stunning Botanic Gardens. With the likes of numerous broadcasters such as Astro, beIN Sports APAC, Culver Max Entertainment, DIGICEL, Fox Sports Australia, FPT Play, ESPN Australia & New Zealand, StarHub, True Vision and WOWOW in attendance, SPORTEL Asia will bring together the industry’s major players from across the region and beyond. “Returning to Singapore is both a strategic and symbolic step for SPORTEL,” says Agnès Marsan, Executive Director, SPORTEL Singapore. “Singapore is internationally connected, highly accessible and firmly established as one of Asia’s leading sports business hubs. Its geographic and economic positioning allows us to effectively engage Southeast Asia while remaining easily accessible for Oceania and the broader Asia-Pacific region. For us, it represents the ideal gateway to reconnect Asia with the global SPORTEL community.”
Productive discussions SPORTEL’s spring editions are designed to be more intimate and relaxed, encouraging deeper conversations and the strengthening of relationships between key decision-makers. Approximately half of the participants will be from Asia-Pacific or the Middle East, with the remainder arriving in Singapore from Europe and the Americas. With numerous broadcasters and media companies in attendance, as well as leagues and federations that are attending SPORTEL for the first time, the event underscores the importance of Singapore and APAC within the global sports ecosystem. “One of the key strengths of the Singapore edition is its fully integrated format – with hotel accommodation, exhibition space, conference summit and networking events all under one roof,” Marsan says. “This configuration fosters continuous interaction throughout the day, from coffee breaks and hosted lunches to end-of-day drinks. Often, it is within these informal moments that the most valuable partnerships take shape. “SPORTEL has always been about relationships, and many of the most productive discussions happen in informal settings.”
Forging successful partnerships SPORTEL Asia is taking place in Singapore at a pivotal moment for a region that is home to a fast-evolving sports media marketplace. Against the backdrop of changing consumption habits, discussions will focus on the evolution of rights acquisition and distribution strategies, as well as streaming and OTT platforms, monetisation models, and the importance of localised and culturally relevant content. Day one will feature a combination of sessions, presentations and networking opportunities, with ‘Sports Media Rights in Asia: Landscape, Challenges & What’s Next’, ‘The Real Value of Content Fabric for Sports Rights Holders’, ‘Away Goals: European Football & APAC – Strategies for Commercial Growth’, and much more on the agenda. On day two, ‘Australia & New Zealand (ANZ): A Booming Sports Media & Tech Landscape’, ‘From Illegal Streams to Cybercrime: Tackling the Streaming Piracy Threat in Asia’ and ‘Streaming and the Holy Grail of Personalisation’ will come under the microscope.
‘Ensure every conversation counts’ Given the packed schedule, Marsan is encouraging delegates to use the networking tool, SPORTEL Connect, to schedule key meetings in advance and “ensure every conversation counts”. Several social events will also take place, including Welcome Cocktails on March 23 after exclusive trips earlier in the day to The Kallang venues – formerly known as Singapore Sports Hub – and the Singapore Sports Museum. “At its core, SPORTEL’s strength lies in its ability to bring together leading media companies, rights holders, broadcasters, and technology providers – all offering unique perspectives on where the market is heading,” Marsan says. “This diversity of stakeholders is what makes the conversations particularly valuable and forward-looking.” Register to attend by March 22 at sportelasia.com to save 10% on the full price, secure the opportunity to preschedule appointments, and enjoy beneficial partner hotel rates.
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