CIGARONNE

Brandy launch event, Jardins d'Arménie

MONACO MEDIAX had the honour of orchestrating the launch of the brand-new Jardins d’Arménie brandy, created by the Armenian company CIGARONNE.

This unique evening combined Armenian culture through traditional music and dance, an art exhibition, networking opportunities, and the discovery and tasting of this exceptional spirit.

The event was held in the prestigious Salle Belle Époque of the Hôtel Hermitage Monte-Carlo, in the presence of H.S.H. Prince Albert II of Monaco, Mr. Thomas Brezzo, President of the National Council and the Ambassador of Armenia to France.

One hundred guests attended this exclusive evening, bringing together Monegasque and Armenian personalities as well as key representatives from the hospitality, sommellerie, banking, real estate, and yachting sectors.

Our team oversaw the project from start to finish, including:

• Overall management and coordination with the hotel and all service providers
• Design of the event’s flow, programme, and entertainment
• Guest management, public relations, protocol, and press relations