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On the occasion of the 70th anniversary of the founding of the People's Republic of China and the 55th anniversary of the establishment of diplomatic ties between China and France, the first international Golden Cicada Creative Festival was held in Monaco in June 2019.
It aims to bring together global creative ideas, including advertising creativity and architectural design in the field of real estate, to select innovative and cutting-edge advertising works and to reward Chinese real estate creativity.
Awards were given in 7 different categories: Social Impact, Brand, Public Welfare, Design, Crossover Award, Man of the Year, and Creative Advertising.